Pureté du… bébé is a Portuguese brand of baby and children’s clothing, launched in 2011. It was created by Madicor, a babywear manufacturer based in Rebordosa, in northern Portugal, which already had some thirty years of experience when it decided to launch its own brand. Its stated ambition is to guarantee the highest standards of comfort and quality, combined with good taste, to meet babies’ needs.
Pureté du… bébé claims an identity built on attention to detail and a traditional character, reflected in its classic cuts and careful finishes. Its wardrobe covers a child’s first years: sleepsuits and bodysuits, sets, shirts, trousers, dresses, coats and hats, for girls and boys alike. The brand also offers a line of essentials, with bibs, blankets, pyjamas and bathrobes, as well as collections renewed each season. A brand with a timeless style, designed for the softness and comfort of little ones, every day and for special occasions.